Free email marketing templates for solo business owners and freelancers
50 designed templates for 10 types of business, plus 12 plain-text templates. Each comes with a guide to why it converts and how to use it.
Restaurants and cafés
Weekend brunch offer
Promotion: fill tables on quiet days.
Restaurants and cafés
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Restaurants and cafés
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Restaurants and cafés
Review request
Review request: collect reviews that win new customers.
Restaurants and cafés
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Retail and online shops
New arrivals
Launch: drive visits to new products.
Retail and online shops
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Retail and online shops
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Retail and online shops
Review request
Review request: collect reviews that win new customers.
Retail and online shops
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Beauty and salons
Book your next appointment
Rebooking: turn past clients into repeat bookings.
Beauty and salons
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Beauty and salons
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Beauty and salons
Review request
Review request: collect reviews that win new customers.
Beauty and salons
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Fitness and gyms
30-day challenge invite
Lead generation: get sign-ups for a program.
Fitness and gyms
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Fitness and gyms
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Fitness and gyms
Review request
Review request: collect reviews that win new customers.
Fitness and gyms
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Real estate
New listing alert
Announcement: book viewings for a new property.
Real estate
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Real estate
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Real estate
Review request
Review request: collect reviews that win new customers.
Real estate
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Automotive and car care
Seasonal service reminder
Reminder: fill the workshop calendar.
Automotive and car care
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Automotive and car care
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Automotive and car care
Review request
Review request: collect reviews that win new customers.
Automotive and car care
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Coaching and consulting
Free masterclass invite
Lead generation: fill a webinar and start sales conversations.
Coaching and consulting
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Coaching and consulting
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Coaching and consulting
Review request
Review request: collect reviews that win new customers.
Coaching and consulting
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Freelancers and creatives
Recent work showcase
Newsletter: win new projects and referrals.
Freelancers and creatives
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Freelancers and creatives
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Freelancers and creatives
Review request
Review request: collect reviews that win new customers.
Freelancers and creatives
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Health and clinics
Check-up reminder
Reminder: increase appointment bookings.
Health and clinics
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Health and clinics
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Health and clinics
Review request
Review request: collect reviews that win new customers.
Health and clinics
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Travel and events
Seasonal travel sale
Promotion: drive bookings during a sale window.
Travel and events
Welcome email
Welcome: make a strong first impression and get the first sale or booking.
Travel and events
Monthly newsletter
Newsletter: stay top of mind and bring readers back to your site.
Travel and events
Review request
Review request: collect reviews that win new customers.
Travel and events
Win-back offer
Win-back: bring inactive customers back with a timely offer.
Plain-text templates
Simple emails that read like a personal message. Copy the text or send them with PostaraMail.
Welcome email
The first email a new subscriber gets. Say thanks, set expectations, and give one next step.
WelcomeWelcome series: your story
The second email in a welcome series. Tell subscribers who you are and why you do this work.
AnnouncementProduct or service launch
Announce something new: what it is, who it's for, and how to get it.
PromotionSale or discount
A clear, honest offer with a deadline and one button-worthy link.
NewsletterMonthly newsletter
A simple, repeatable format: one useful idea, one update, one link.
Re-engagementWin back inactive subscribers
Check in with people who haven't opened in a while, and make it easy to stay or leave.
Follow-upThank you after a purchase
A warm thank-you after someone buys or books, with what happens next.
Follow-upAsk for a review
Ask happy customers for a review, with a single link and a short ask.
EventEvent or webinar invitation
Invite your list to a workshop, webinar, open day or launch event.
SeasonalSeasonal service reminder
Remind customers it's time to book — ideal for service businesses.
SeasonalHoliday greeting
A short, warm holiday message with your opening hours — no hard sell.
Follow-upCheck-in with past clients
For freelancers and consultants: reconnect with past clients and mention availability.
How to use these templates
Pick a design
Choose the template closest to your goal: welcome, offer, newsletter, review request or win-back.
Make it yours
Change the text, photos and links in the editor. Your logo, colour and address are added automatically.
Send or automate
Send it as a campaign, or add it to an automation that runs for every new subscriber.