Welcome series: your story template
The second email in a welcome series. Tell subscribers who you are and why you do this work.
SubjectWhy I started [Your business]
Hi {{first_name}},
Quick story about why [Your business] exists.
[Two or three sentences: the problem you kept seeing, the moment you decided to do something about it.]
Today I help [who you help] [what you help them do]. The thing I care about most is [your value, e.g. doing it right the first time].
Over the next few emails I'll share [what's coming]. If there's something specific you'd like help with, reply and tell me — I read every message.
[Your name]
More templates
Welcome
Welcome email
The first email a new subscriber gets. Say thanks, set expectations, and give one next step.
AnnouncementProduct or service launch
Announce something new: what it is, who it's for, and how to get it.
PromotionSale or discount
A clear, honest offer with a deadline and one button-worthy link.