Regional terms: Brazil and Latin America

Version 2026-10-05 · Last updated October 5, 2026

In short: Brazil's LGPD and similar laws need a lawful basis (usually consent) for marketing and give people the right to object. Keep proof of consent.

Brazil: LGPD

The General Data Protection Law (Law 13.709/2018) applies to personal data of people in Brazil. Marketing normally needs consent, or in some cases a documented legitimate interest after a balancing test; people can object at any time. Controllers must be able to show how consent was obtained and may need a data protection officer. You are the controller of your contacts' data and PostaraAI is your operator under the Data Processing Addendum. Consumer protection rules also apply to consumers; the Service is for business use.

Other Latin American countries

Argentina, Chile, Colombia, Mexico, Peru, Uruguay and others have data protection laws that generally require consent or another lawful basis, notices and rights of access, correction and deletion. We apply the strict opt-in rule to these recipients.

What PostaraMail does for you

How PostaraMail helps: when you send a campaign you choose the regions to include; strict regions only include contacts with a clear opt-in; every contact stores the consent wording, time, source and country; double opt-in is available; unsubscribes take effect immediately; and you can export a consent record for any contact.

General information

This addendum is general information about the main rules for sending email and handling personal data. It is not legal advice and may not be complete. You remain responsible for complying with the law that applies to you and your recipients.

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