Regional terms: Singapore, Japan, Korea and other Asia-Pacific countries

Version 2026-10-05 · Last updated October 5, 2026

In short: These countries generally require prior consent for marketing email, with extra labelling or time rules in some (for example Korea). We apply the strict opt-in rule.

Singapore

The Personal Data Protection Act requires consent to collect, use or disclose personal data for marketing and lets people withdraw it. The Spam Control Act sets rules for unsolicited commercial messages, including an unsubscribe facility. Only email people who agreed.

Japan

The Act on Regulation of Transmission of Specified Electronic Mail requires prior consent (opt-in) for advertising email, and the Act on the Protection of Personal Information governs personal data.

South Korea

The Network Act requires prior opt-in consent for commercial messages, labelling of advertisements, and separate consent for sending between 9 pm and 8 am. The Personal Information Protection Act governs personal data. Do not send advertising to Korean recipients at night unless they gave that specific consent.

Other countries

Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Taiwan, Hong Kong, Pakistan, Bangladesh and others have data protection or anti-spam laws that generally require consent or an easy opt-out. We apply the strict opt-in rule.

What PostaraMail does for you

How PostaraMail helps: when you send a campaign you choose the regions to include; strict regions only include contacts with a clear opt-in; every contact stores the consent wording, time, source and country; double opt-in is available; unsubscribes take effect immediately; and you can export a consent record for any contact.

General information

This addendum is general information about the main rules for sending email and handling personal data. It is not legal advice and may not be complete. You remain responsible for complying with the law that applies to you and your recipients. This summary has not yet been checked against the official texts of each country.

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